Privacy Policy

Fairways St Andrews (“Fairways”) is marketed by KF Scotland Ltd, a member of the Knight Frank Group. This Privacy Statement explains what personal data we collect through this website and in the course of your enquiry about Fairways, how we use and share it, how long we keep it, and the rights you have in relation to it.

The use of “Knight Frank”, “we”, “us” or “our” in this statement means KF Scotland Ltd and those members of the Knight Frank Group on behalf of whom this statement is made. This statement should be read alongside the Knight Frank Group Privacy Statement, which applies to all Knight Frank services and provides further detail on how the Knight Frank Group processes personal data. Where this statement sets out processing arrangements that are specific to Fairways, this statement takes precedence.

What is personal data?

Personal data is any information that relates to an individual, including separate pieces of information that, when combined, reveal your identity. We collect information about you when you submit an enquiry through this website, request a brochure or viewing, correspond with us by telephone or email, or otherwise engage with us in connection with Fairways.

Where we determine the purposes and means of processing your personal data, we act as the data controller. If you have any questions about this statement or our use of your personal data, or if you would like to exercise any of your rights, please contact the Knight Frank Data Protection Officer at dataprotection@knightfrank.com.

Information we collect directly from you

When you use the enquiry form on this website, or contact our sales team directly, we may collect the following personal data:

  • Your name
  • Your email address and telephone number
  • Details of your enquiry, including which of the Fairways residences you are interested in
  • Any further information you choose to share with us during our correspondence

If your enquiry progresses towards a purchase, we will collect further personal data in order to verify your identity and carry out the due diligence checks that we are legally required to perform. This may include your address, passport or other identity documents, proof of address, and details of how the purchase will be funded. Full details of the personal data we process for buyers are set out in the Knight Frank Group Privacy Statement.

How we use your personal data and our lawful basis

  • Responding to your enquiry – to answer your questions, send you a brochure, arrange a viewing and keep you informed about Fairways. Lawful basis: consent, and our legitimate interest in running our business.
  • Communicating offers and progressing a sale – to negotiate and take the steps needed before entering into a contract with you. Lawful basis: contract.
  • Verifying your identity – to conduct anti-money laundering and client due diligence checks. Lawful basis: legal obligation, and our legitimate interest in running our business.
  • Marketing – to send you information about Fairways and other Knight Frank properties, services and content we think may be of interest to you. Lawful basis: consent, or our legitimate interest in promoting our business. You can opt out at any time (see below).

Information we collect when you visit this website

When you visit this website we may collect device information, your IP address and details of the pages you view. We use this to understand how the website is used and to improve it. Analytics and non-essential cookies are only set with your consent, which you can give or withdraw at any time using the cookie preferences link on this website. For more information please see our Cookie Policy.

The enquiry form on this website is protected by Cloudflare Turnstile, which helps us to prevent spam and automated submissions. For further information on how Cloudflare processes personal data, please see the Cloudflare privacy policy.

Information we collect from third-party sources

We may also collect personal data about you from third-party sources, such as publicly available sources, third-party reference agencies, social media platforms, legitimate marketing lists or your permitted referral agents. This may include your name, contact details and, where a purchase is progressing, reference and background data.

Special category data

Data protection law treats some types of personal data as “special” because of their sensitive nature. This includes information about your race, religion, health, sex life, political opinions or sexual orientation, and information relating to criminal offences. We will only collect or use this type of personal data with your explicit consent or where the law requires us to do so.

Who we share your personal data with

Your personal data is accessed internally by the individuals and teams who need it to carry out the purposes set out above. We will only share your personal data with other organisations where we are allowed to do so under data protection law, and only where it is necessary for the proper performance of the services being provided. We contractually require third parties to protect shared information appropriately and not to use it for any other purpose.

Examples of third parties we may share your personal data with include:

  • The owner or developer of Fairways, and their representatives
  • Customer relationship management (CRM) and technology providers who host our systems and process enquiries on our behalf
  • Anti-money laundering (AML) and know your customer (KYC) verification service providers
  • Joint agents and other agents working with Knight Frank, with your consent
  • Our professional advisers, such as solicitors, accountants and surveyors
  • The counterparty to your transaction, including their representatives
  • Government departments and regulatory authorities where required by law
  • Third parties at your request, for example your solicitor, bank or mortgage adviser

We may also transfer or otherwise process your personal data through the sale or transfer of part of our business to another company; to protect, defend or exercise the rights and property of Knight Frank; or where required by law, court order or a government authority.

Links to third-party sites and social media

This website may contain links to other websites, including Knight Frank’s own website and social media channels, for your convenience. These websites operate independently from this one and may have their own privacy statements, which we strongly recommend you review. We are not responsible for the content or privacy practices of websites that we do not own or control.

Use of artificial intelligence (AI) technologies

Knight Frank may use AI technologies to support the delivery of its services, for example tools that assist with communication management, data analysis and customer support. We do not use AI to make solely automated decisions that produce legal or similarly significant effects without meaningful human involvement, and we do not use your personal data to train publicly available AI models. Any third-party AI providers we engage are contractually required to comply with relevant data protection laws.

How we keep your personal data secure

When you provide us with your personal data, it is held on our secure systems. We have appropriate security measures in place to help ensure that your data is not lost, stolen, accessed by unauthorised third parties or tampered with in any way. Internally, your personal data is only accessible by those members of staff who need to see it. However, we cannot guarantee that your personal data will be free from every possible security risk when it is sent to and from this website.

Legitimate interests

We may process your personal data for other legitimate interests outside of the delivery of our services to you where we have a lawful basis to do so, including, but not limited to:

  • Satisfying contractual obligations with our clients and customers
  • Recovering money owed to us
  • Ensuring the safety and security of individuals and of property owned or managed by Knight Frank or our clients
  • Promoting the business and our services
  • Effective internal administration
  • Improving our business by asking for opinions and feedback
  • Establishing, exercising or defending legal claims
  • Marketing services to you

If you have previously enquired about or purchased a property or services from us, we may send you emails about similar properties or services from the Knight Frank Group which we think will interest you, unless you have opted out of such emails. This is based on our legitimate interest in promoting our business and providing you with information about relevant properties and services. If you change your mind, you can stop us sending you these emails at any time by clicking the “unsubscribe” link at the bottom of any email. If you choose to stop receiving marketing emails, we will still send you emails that are necessary for our relationship with you relating to the service we provide.

Failing to provide your personal data

Most of the personal data we collect from you is so that we can respond to your enquiry and provide our services to you. Some of the information we collect is needed to fulfil our legal and contractual obligations. If you do not provide personal data when requested, we may be unable to progress your enquiry or provide our services to you.

Retention of personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, unless a longer retention period is required or permitted by law. Generally, we will retain your personal data while we are providing services to you, while we are in communication with you, or where a longer retention period applies for legal or regulatory reasons. This is so that we can respond to any questions or complaints you may have after your relationship with us has ended, comply with accounting, reporting and other legal requirements, and provide you with relevant information about properties and services you may be interested in.

Transfers of personal data to third countries

We may, in certain circumstances, transfer your personal data to recipients in countries outside the United Kingdom and the European Economic Area, for example where a member of the Knight Frank Group or a service provider is based overseas. Those countries may not have the same data protection laws as the UK, but we will ensure that adequate measures are in place to protect your personal data to an equivalent standard.

Your rights

You have certain rights in relation to the personal data we hold about you, including the right to access it, to have it corrected or deleted, to object to or restrict its processing, and to data portability. Where we rely on your consent, you have the right to withdraw that consent at any time. Not all rights will apply in every case; for example, where we are obliged to keep records to meet a legal or regulatory requirement, we will be unable to delete your information.

If you would like to exercise any of your rights, please contact us by:

We will respond to any request within the statutory deadline. This deadline may be extended where permitted under data protection law, and we will let you know if that applies to your request.

Unsubscribing from marketing communications

You may unsubscribe from our marketing communications at any time by clicking the “unsubscribe” link at the bottom of our emails, or by emailing dataprotection@knightfrank.com.

How to complain

Knight Frank is committed to respecting the privacy of every individual whose personal data we handle. If you have any questions or concerns about how we are processing your data, please contact us at dataprotection@knightfrank.com or write to us at the address above.

If you consider that we have not satisfactorily resolved your complaint, you have the right to raise it with the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk.

Changes to this Privacy Statement

This Privacy Statement may be updated from time to time to reflect changes to our operations or practices, or changes in law, technology and the business environment. When we make changes, we will revise the “last updated” date below. We recommend that you check this page from time to time. If we make any material changes to the way we collect, use or share personal data, we will notify you. Any personal data we hold will be governed by our most recent Privacy Statement.

This Privacy Statement was last updated on 29 September 2026.